Mastering The Online Marketplace

You want to really take a step back and listen to this, failure to do so can really cause you to lose money, customers and destroy your business.  In the world of online marketing, seo for small business owners is very important.  The search engines and other directories that catalog the world need to be handled in a certain way to ensure you get the best results.

Start with Google

It all starts with Google.  Google is the first engine that people will go to when seeking out information.  Sites like Yahoo and Bing are okay, but they have failed to capture the love of the audience.  This however doesn’t mean that you shouldn’t explore them, there is going to be a lot of low hanging fruit in these engines.

Directories

The next thing you want to look into are directories.  These are going to be listings of sites and information related to specific topics.  You really want to locate niche specific directories and make sure that you are present in them.  This way, when people are looking to top ten in niche, you will show up.

Videos

seo for small business owners

YouTube is the next engine next to Google.  In fact, Google owns YouTube so the will ensure that it works well together.  When it comes to videos you want to create videos that speak to a specific topic and a specific audience.  Informational videos and videos that entertain are going to get the most attention.  When creating a video make sure that you are speaking to your audience and that you have a good picture, audio and the content is well thought out.

For those into video you want to make sure that you are producing content on a daily basis or at least on a consistent basis. If you are limited on time, consider making several videos and releasing them on specific days.  This way you can have a lot of content canned and keep your audience filled.